Platinum Heritage

Platinum Heritage offers unique desert adventures in the United Arab Emirates and the Kingdom of Saudi Arabia. Our experiences infuse culture, luxury, and adventure into an unforgettable journey. Traverse golden dunes and learn about the local culture in Dubai, or explore unique landscapes and ancient civilizations in AlUla.

Choose your destination

Dubai, United Arab Emirates

Two exclusive collections cater to all types of travellers, from those seeking luxury safari and fine dining experiences to those wanting to explore the rich heritage and culture of the UAE.

Explore Dubai

AlUla, Saudi Arabia

Journey through pristine landscapes where history and mystery intertwine as you embark on an exclusive safari through the broad valleys of the untouched Sharaan Nature Reserve

Explore AlUla

Know who you’re travelling with

Platinum Heritage is part of the multi-award winning travel company, Hero Experiences Group

We create <span>unique</span> adventures

We create unique adventures

We craft one-of-a-kind desert experiences that break away from the standard expectations in a destination. From the endless dunes of Dubai to the heritage-filled canyons of AlUla, we offer a unique immersion in the destination’s environment, culture, and heritage. Our experiences go beyond check-box tours and are designed to delight and immerse you fully in your experience.

We create <span>nature-led</span> safaris

We create nature-led safaris

When you explore Dubai and AlUla with us, you discover each destination through its landscapes, culture and heritage. By supporting conservation initiatives and celebrating local traditions, our experiences are designed to create a deeper connection with the places and communities you encounter.

We create <span>meaningful</span> experiences

We create meaningful experiences

Our safaris offer a window into Arabia’s authentic culture. We reject misleading cultural representations of the destination and promote the culture, heritage, and traditions of the land accurately. Each journey is crafted to immerse you in the sights and stories of the destination, and guarantee that you take away learnings and lifelong memories, far beyond your adventure with us